Home Page



is a national campaign to get all our children reading well by the age of 11.


At the moment far too many children are leaving primary school without this key skill

The mission is to change this for good so that by 2025 all our children will start secondary school as confident readers.

Everyone can do something - just ten minutes reading a day with a child makes a huge difference and helps them fall in love with reading.

It will take everyone, parents, grandparents, business, volunteers, teachers, celebrities and politicians, to crack this problem once and for all.



Reading is the key to unlocking any child's future potential. And for our poorest kids it's one of the best routes out of poverty.

Children who read well by 11 do better at school, get better exam results and do better in the workplace - they're also best placed to give their own children the best start in life.

However, here in the UK, far too many children leave primary school every year without being a confident reader. (This includes 40% of children from our poorest families).




  “If children don’t get ahead in reading early on, the chances are they won’t flourish later on, which is why the Read On. Get On. campaign is so important. When I look back on my childhood, some of my fondest memories are of reading with my dad or mum. Reading is one of the greatest gifts you can give your child. When you read a book it sends you into a magical world. So join me in the Read On. Get On. campaign and read to your kids for just 10 minutes a day. This will help Britain ensure all children can read well by the time they are 11 years old.”

David Walliams, comedian, author and TV presenter


"I'm supporting the Read On. Get On. campaign because I think a lot of people don't realise what an effect reading has on a child's life chances, and that ten minutes a day reading with your child can make such a difference.”

Cressida Cowell, award-winning children's author


“Grandparents up and down the country play a vital role helping children to read, giving their time, love and care to support their grandchildren’s education and development. We are delighted to support this important campaign and the goal of all children reading well by age 11 by 2025”

Sam Smethers, Chief Executive, Grandparents Plus